Evaluation

How does your media product:

Use, develop or challenge forms and conventions of real media products?

My intro scene Revelations uses convention from an array of film, but the majority comes from Thriller and Noire. From the Thriller I used the gritty and fractured story based beginning similar to my research of Casino Royale, where no one knows what is going on, I also used stereotypes that are commonly found in Thrillers as there is a Male dominance in my film, in which in Thriller Males are often portrayed as power hungry and violent people. I also used shaky camera shots and erratic movements throughout my film to create suspense, although this is seen in many different film conventions it is also seen in Thriller. When conducting my research however, I found that in thriller’s they use editing for a stark difference in time frames, such as flashbacks, as in Memento, the flash backs were either black or white and highly edited contrast, compared to the ‘Normal’ time sequences where it has no editing. So I applied this to mine, having the normal sequences very grim and edited very heavily to look dark, whilst having the flashbacks very bright and have a clear distinction between them .As for Noire, I felt like I challenged and developed the conventions of it, usually in Noire everything is very stylized with heavy lighting, I did this also in my film, however, I wanted to modernise Noire by having stark lighting in a very digitally edited video and scene, and to also have subtle light and a surreal looking light source.


What kind of media institution might distribute your media product and why?

When researching which Media institutions would publish/fund a Thriller film, the most prominent one was Warner Bro’s, and for many different reasons, they seem to take on new IP’s, and seem to on the forefront of bringing thrillers and psychological thrillers to box office and to dvd’s, such as Inception, The Departed and Blood diamond, all those are different variations of Thrillers, but never the less shows the broad range of the thriller genre Warners wants to release to the public.

However, I also created a Studio that would show the artistic side of the filming behind the film called Salvation Studios with a heavily edited picture, Linking to the heavily stylised Thriller films that are generally made.

What would the audience be for your media product?

When looking at what the audience would be for my film, I decided to looking inot other films and what their general audience was and their age ratings. When looking at Casino Rayle, I couldn’t really apply it to my film as it was a 12A and was already an established franchise that had been running for decades, which my film was not. However when looking at other films such as Memento, it was a brand new IP, which was a 15, which was much more applicable to my film which was also a brand new film.So after researching that, I began researching who watches Thrillers and general, and it seems to be 18+ to much older males, people who want a storyline over flash and no substance.

How did you attract/address your audience?

I attempted to attract the audience in the early stages of the film by having it as a very unsual and surreal surrounding with unnatural music and odd visual editing, with this I hoped to of grasped their attention as I believe it is not something that is done usually all the time during films, Usually in film the backstory begins, where as I wanted to ‘kick in’ immediately when the clip begins.
I also wanted to address the audience with representations of the time, hoever I wanted the representations to be different to usual ones seen in films, as we have Lewis who is being detained in the chair, portrayed as a weak feeble young person who is helpless. Although We do have Amir who is stereotypically represented with his Foreign accent and is easily identified as the ‘Bad guy’ of the film.

What have you learnt about technologies from the process of constructing this product?

Through constructing this product, I have found that technology is a very powerful tool in creating videos and collaborating footage, using software such as Adobe Premier Pro and Photoshop CS3, I was able to create effect that I did not know previously, or even developed my previous skills and managed to create new effects. For example the logo was a mixture of photography and Photoshop and I manipulated it so it would look more surreal in the final outcome. I also learned that it’s almost vital to learn the software and the more proficient you get at it, and the longer you work with it, the easier it becomes and the more polished the project become, comparing to my older versions, it looks a lot better as it is polished correctly.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

In so many areas I have felt that I have improved and learnt in many new areas form editing to camera shooting and planning, and it was one of the main reasons that I wanted to work alone, I want to experience it all myself to grasp a first-hand experience of each individual level, in hindsight that may or may not of been the best idea, but I felt like I have benefitted from it rather than working as a group. I have learnt about the composition of shots and which angles to take places, and to know that you must always retake shots no matter how well your gut instinct feels that you did it right (something I failed to heed at times). I have also learned to take criticism from my peers and my teacher and apply the criticisms to further polish and improve my work. But one of the main aspects I felt like I have learnt is the editing side of the Film, where as beforehand I did not have a clue about how the editing software worked, now I feel much more confident in how it works and feel that I have grasped the basics and willing to learn more.